Even if business owners don’t think about aerial advertising when planning their annual advertising budget, they should.

There are many distinct advantages to using aircraft advertising. In many cases, the advantage of using inflight advertising over more “traditional” advertising mediums is quite significant.

When planning an advertising budget, business owners should consider the various benefits of using aerial advertising as a means of conveying a message. The return on the initial investment could be significant.

Some of the benefits include:

Cost savings

First of all, aerial advertising is profitable. You can easily reach thousands of people in a short period of time. You don’t have to assume that they will watch the commercial and not change the channel. You can be sure that when airplane messages appear, they will look up at the sky and pay attention to the ad passing by.

That means no money is wasted on advertising that is not read or paid attention to. In fact, airplane advertising is estimated to cost around 50 cents per thousand people. No matter what deal a radio station or newspaper offers, it’s hard to beat the return on the dollar from aerial advertising. Profitable it is.

Novelty

It is unusual and provides a break from the usual. People pay attention to aerial advertising, probably because it’s not something you see often. When they’re lying in the sun on the beach on a lazy July day, they look up to the sky when airplane messages appear.

Also, that novelty leads to memory. In other words, people remember the aerial advertisements they see more than other types of advertising. This is partly due to novelty: they stop and say “hey, look at that plane and the banner!” – But it is also the attention that the banners attract. Studies show that people will generally see aerial advertising as it passes by and will continue to see it until it disappears from view. That’s a solid block of time where the target audience is focusing on the advertiser’s message.

non-intrusive

To get the message across, advertisers using banner towing don’t intrude on people’s homes, on their living room tables, or in their cars. They are simply providing a message that flies over the beach, or an event or other gathering.

People do not feel that their privacy, their opinions or their personal readings have been invaded. This advertising actually does something most advertising can’t: provide a welcome distraction, entertainment, and something new to talk about.

Increase ad recall

People remember aerial advertising more than any other advertising medium. Studies have shown that when asked, 77% of people who had just seen airplane ads remembered what was advertised on the billboard. Another 67% could recall what was being advertised.

These numbers are much higher than the response to other types of advertising such as radio and print ads.

All of these benefits add up to one big benefit: better use of your ad dollar, and better return on that dollar.

Aerial advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provides such services. Located in New York, Arnold Aerial Advertising provides nationwide service at affordable rates.