How and where to promote your podcasts
Once you’ve started recording your podcasts and learned how to edit and publish them, you’ll need to promote them. You may already have a small list of subscribers or a group of friends who will be listening to your episodes, and that’s a good thing. But to grow your audience and make it worth your while, some promotion is required. Here are some different ways to promote your podcast.
Post it to iTunes (Apple Podcasts)
There are a lot of people who listen to Apple Podcasts (formerly iTunes), including other podcasters, so this should be one of the first things you do. Even if you’re not an iPhone user, millions of people are. Just having your Apple Podcasts podcast in the marketplace can help make it stand out.
Many people don’t know what podcast they are looking for and will simply search for a topic or search for the most recently released episodes on the topic of their choice. If they find your podcast, they might listen to it and then subscribe through Apple Podcasts to have your new episodes automatically sent to them. If people find it this way, they might as well let others know about it. That’s why it’s important to have it in multiple markets.
Use of the social network
It goes without saying that most people who listen to podcasts also use social media. If you learn how to share your episodes on social media, this will also help you grow your listener base.
Start talking about your podcast on different social networking sites, such as Twitter, Facebook, Instagram, and even YouTube. Share the link on Reddit and use your Snapchat account to discuss what your latest episode is talking about. When promoting it on social media, use hashtags related to the topic of the podcast, your name, the title of the podcast, and the various topics you’re covering. This will help more people find you and your podcast!
Have your own website and blog
You should have a place where you can upload the podcast immediately and have others listen to it immediately. If you have a pressing topic you want to cover, you may not get all the attention you want on Apple Podcasts.
When you start using Apple Podcasts, it can take up to 2 weeks for your podcast to be approved. They usually have a turnaround time of about 7 days, but it could take longer.
For time sensitive topics, have a website where you can upload it, then share the links on social media. This is also a good place to have a blog where you include text for your podcast topics, which you can then target and get more listeners through social media searches.
I also use links that take people to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, this is called a backlink, and it helps search engines find you better.
Include a link in your Google profile
All of the different areas, formats, and properties of Google’s social networks are linked together and the search for those backlinks is all over the internet. Therefore, you need to link all your profiles together. This will allow you to be seen whenever someone searches for you using any kind of Google method, be it YouTube or Google. You want to have that link in as many places online as you can to start promoting yourself and getting the attention of more listeners.
As you get more listeners through those links, you move further up the algorithm towards more and more searches. This allows more people to find you, and as they do, it moves you even higher in the search results. It’s one of the best and fastest ways to grow your audience!
Post it on Pinterest
One of the most amazing ways to promote a podcast is by using Pinterest. This is mainly used for images, although they may link directly to the website the images came from. Use this to your advantage by posting a simple image, with the title of the podcast or topic, and a few short show notes. If someone is browsing Pinterest, they might find your image and then go to the link to listen to the podcast.
Include information in your Amazon author account
For those of you who are authors and sell your books on Amazon, you can create an author profile. As part of that profile, mention your podcast and then include a link in your profile that directs people directly to your podcast. I know many people I’ve interviewed over the years who don’t do this. When I explain how simple it is, they are amazed!
You will be surprised how well it works. For additional exposure for your book(s), don’t forget to talk about them on your podcast! That helps build those back-links again!
These are just a few simple tips to increase your listenership by promoting your podcast using resources most people are already familiar with. You do not need to invest in heavy and expensive advertising. In reality, all advertising does is send someone to your website or podcast site to “see” it.
Do the same on the platforms you are already using. Instead of “cat images” or funny memes, use these platforms to promote your podcast! Drive some traffic from those who already follow you. In the process, you’ll generate additional listeners, subscribers, and maybe some additional income (which we’ll discuss in a future article).