When introducing a new product, the location of the product and knowledge of the market are the most important factors. During product development and when introducing a new product, you should focus on market research by reaching out to market members to get their opinions on the product. Use this information to determine how you are going to launch your brand.

Make people talk

Start by writing a press release to send to print and online publications. Include information about your company, the product description, and where people can find it. You can also request specific trade publications or blogs to complete product reviews to help spread the word about your new product.

If you have your own blog, ask members of your target market to write reviews or testimonials. You can even start a web series with members of your target market testing your new product and, in doing so, providing a detailed product description or expert review. This is a great way to build buzz through a number of different mediums.

Take out your product

Since you have already determined your target market, you need to find out how you can access them regularly. Introducing a new product requires you to stand in front of your target customer and hand out samples or coupons. If you are targeting young mothers, you can set up a booth at the front of a supermarket or large retail store. If you are targeting college kids, you can put on a colorful display at a music festival or sporting event to attract them.

When introducing a new product, going outside is the perfect opportunity to tell people exactly what you want them to know about your product, before they hear it from someone else. When introducing a new product, you must also provide samples to the public. This gives you the opportunity to see their immediate reaction and learn popular opinion. Investing in your customers by providing free samples or promotional gifts makes your product name known to the public and can possibly yield very lucrative results.

Enter the web

If your product is only available online, or if you are simply trying to increase your popularity on the Internet, there are several ways to get your customer back to the web. Create a QR code that links to your website or social media accounts and post it on the side of your booth or on a static sign. This is a great option if you have long lines to get samples. Your target customer can take pictures or tweet about your product while queuing. They won’t bother with the long line and you’ll get some free online marketing and promotion.

Introducing a new product is easy. You need to get in front of your target customer and get them talking. Clients create the best advertising and marketing strategies, so invest in your client and let him work for you.