Marketing Success Strategies: How To Create A Profitable Marketing Campaign For Your Business
Let’s start this article by acknowledging that this topic is too complex for just this piece. After all, this is why people go to college to learn marketing and get a degree. Hopefully though, this will summarize enough to give you a good start and some solid ideas to sink your teeth into.
To get started, let’s briefly discuss the difference between tactics and strategies. This is important because when creating a marketing plan, what you are really doing is deciding on a definite tactic and then creating a strategy or strategies to achieve that tactic. Simply put, a tactic is a defined goal. His main goal, so to speak. And a strategy is a particular action that aims to achieve a tactic.
In some cases, a single strategy is all that is required, but generally, in marketing, multiple strategies are needed to get it right. That’s how we’re going to approach this here.
Step #1: Determine your tactic
Before you can start trading, you need to know what it is you want to achieve. Starting with the end in mind, knowing the destination before starting the trip, etc. If you don’t know what you want, you probably won’t get it.
So, in the case of marketing, the first thing that anyone can think of as a tactic is: “make more money.” Okay, this is a good start, but let’s get a little more specific. Sure, we all want to make more money, but really, everything we do in our businesses should be geared toward that goal. So let’s come up with something a little more specific, like “I want to acquire 1000 new members for my online subscription.” tactic example.
And let’s say, for example, that your subscription is to invest in services and information. People sign up to your site and get insider tips, news sources, and a community of investors.
Step #2: Create your strategies
Now that we know our tactic, it’s time to create strategies to achieve it. This may seem simple enough, but I want to put a little twist on it here. All of his/our sample strategies will be integrated into this illustration. Nothing stands alone, at least in some respects.
So let’s make the first strategy, or start from now on, a determination of the core facts of our product. In this case, how much does the membership cost? Are there any variations, such as long-term discounts? Is there a referral program? How will payments be accepted? Believe it or not, all of these questions, and more, will help determine the actions we take.
Next, let’s decide our budget. How much money do we have to spend on this tactic and how much time do we have to spend to achieve it? First, let’s figure it this way: If our membership costs $9.95 per month and we want 1,000 members to sign up for a year, that means an annual income of $119,400. So how much is 120K worth to you, roughly? Is 50% in advertising and marketing overhead worth it? Is it worth more or less? You will have to decide that.
But let’s say we have $3,000 to spend each month to achieve this goal. This is $36,000 per year, or just over 25% of your total projected goal. It’s not great, but we’re going to use it.
Now that we have a budget, we can determine several strategies to put into action to see that this money is put to good use. And our strategies will encompass both online and offline marketing. And suppose that we are going to use 4 strategies, 2 online and 2 offline, and thus we will achieve our tactic.
Strat 1 – Radio Advertising
Yes, radio advertising is still very effective when it comes to a local region. It is also effective for larger geographic areas, but much more expensive. So let’s say that of our $3,000, we’re going to use $1,000 for radio ads. We will advertise on a station that has the best demographics for our target market. Since we’re doing an example of an investment website, it would probably be an AM news talk station or an FM news talk station, though they’re not as common. Most FM radio talk stations are more entertainment oriented.
So, we negotiated a deal with the station for $1,000 a month for 1 random 60-second ad every weekend and 2 15-second ads with sponsors for morning and afternoon traffic. Hopefully this will get us at least 300-400 of our goal of 1000 members. Over the course of a year, with continual repetition, this should work. Of course, this is just a fictional example, actual numbers may vary.
Strat 2 – Time Based Internet Marketing
I say time based here because most internet marketing tasks are free to implement. That is, they do not charge you to publish an article like this, or a blog, or publish YouTube videos, or social networks, etc. etc. Of course, time is money, and if you or someone on your staff doesn’t have the time or skills to do these tasks, you’ll have to pay to have them done.
So let’s say you set aside $650 per month for internet marketing. This really isn’t much, but over the course of a year, it can snowball into a lot of traffic. After all, that’s what website traffic is all about, especially online.
So with this money, whether you pay a third-party marketing consulting firm to do what it takes, do it yourself, or pay someone around the house, this is our budget. And we will put several sub-strategies together in this principle. These include posting articles that are linked to the site, blogging on a regular basis, creating and posting some YouTube videos, creating and promoting offers, using Facebook, Twitter, and LinkedIn, as well as subscribing to directories. online and creating links back to our website. in the process. And let’s not forget about the all-important SEO, or search engine optimization.
Strat 3 – Event Sponsor / Participation
This is a bit of a gray area, but let’s say there is at least 1 event per month within a reasonable distance of you that is related to or at least lends itself to a booth or banner for your investment site. How much will this cost? It’s hard to say. This will vary and include booth fees, banner posting fees, pay for staff manning the booth or attending the event.
What you want to do here is network, hand out cards, sign them up on the spot, and create a general awareness of who you are and what you do. This can be great, because it gives you or your people the opportunity to have a one-on-one meeting with your potential members.
For this strategy, let’s say your monthly budget is $750. It’s enough? Maybe, maybe not, but it gives you an idea of what to work with.
Strat 4 – pay per click advertising
Now to our last strategy. As you recall, we’ve spent $1000 on radio, $650 on an internet marketer, $750 on events, which leaves us with $600 to pay for online advertising. There are many places to do this, and many methods as well. For now, we’ll just focus on making a pay-per-click program like Google AdWords. This is where you create ads and only pay when they are clicked, which is a great way to control your spending.
Is $600 enough to promote your site every month? Again this will vary and you will have to do some research and trial and error. But even if you pay $1 per click, that’s still 600 visitors to your website who know why they’ll visit before they click the link. So even if only 5% of them sign up, that’s still 30 people per month, or 360 per year. Nothing bad.
Finally, it must be said that all this is purely invented for the example. If you really put this into practice, you could spend totally different amounts on each of our four action strategies. You may not do them at all. Or it may only do 2 or 3 of what we mentioned. And as with most things, no matter how well you plan ahead, things will change. As you progress and start tracking your results, you’ll probably see areas that are working and areas that aren’t, or you may want to try something new. It’s okay for your strategies to change, as long as the initial tactic remains constant. This is what will drive your success.
Hopefully this has been of some value and has given you some insight on how to create a winning campaign. And let me say one more thing about integration again. All these strategies that we mentioned will be linked to each other. Radio ads will mention your website and upcoming events, as well as your Internet marketing efforts. Your PPC ads can be created for a specific offer or event. But everything should fit together like a puzzle. This is where you create integrity. And integrity is what holds it all together. Good luck!