Most search engine optimization (SEO) experts will recommend the use of knowledge-based articles as a key component to your site’s overall health and search engine visibility.

Applicable articles are strong SEO performers because they increase site rankings while giving your potential customers the information they need to make an informed decision regarding your product or service.

Another strong performer for SEO is inbound links to your website. For example, if there are 100 websites linking to your website, this indicates that your site has something worth visiting. If you have thousands of links you will register a higher level of trust in your site.

Inbound links along with knowledge based content is the premise of various ‘Article Exchange’ programs. In essence, it provides the content of the original article to a similar or complementary site. In turn, they provide original article content for your site. The tagline or bio section of the article uses a keyword or key phrase that is directly related to your site. The article you provide will also contain a link directing the reader to your site.

At best, it will provide content that will be used by another site while allowing search engines to figure out the incoming link connection. In turn, they will rank your site higher while you will also receive more site exposure from people who read the article on other sites and click on the article link.

This premise is very similar to using a free article site to spread your expert articles, but it relies on your own marketing skills to intentionally visit complementary sites and invite the owner to consider an article exchange. This strategy allows you to be quite selective about who can use your material and what material they will use. The end result is that you help another website while increasing the visibility of yours. It may be one of the few times you really want to share what you have with someone else.

Linking strategies have proven to be successful and an article exchange can provide one of the best solutions for simply exchanging links. Knowledge-based content provides the greatest form of exchange. The item provided must be useful and hit the mark. If not, the reader won’t even reach the link before leaving the site. You have a vested interest in making sure that the article you provide is well written and informative.

If you have a webmaster localizing content writers for you, you may be able to find other sites that may be willing to provide an article exchange to maximize your expanding SEO strategies.