A social media aggregator is an elegant tool, taking your marketing and advertising anguish away and saving a lot of time, money, and professional energy.

Social media aggregators, as the name implies, gather or extract public content such as photos, videos, stories from multiple social platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest, and more. This aggregated content is brought together in a gallery and displayed together and displayed in vivid themes and styles.

What does an aggregator do?

A social media aggregation tool allows the user to pull self-created content along with customer-generated content (also known as UGC) and display it all on a digital signage / display board or embed it on a website.

Where can you use it?

Brands and businesses can choose to display this aggregated social feed in a number of ways. This feed can be added to the Facebook page or brand website or on a microsite. It can be easily displayed on a social wall at events alike.

Social walls in light of the social media aggregation tool work excellently well. The tool pulls an accumulated feed from a particular hashtag and optimizes the social feeds on the social wall screen. These social walls can be used by different types of brands and companies and can be installed in various events: conferences, meetings, product launches, weddings, brand activations, etc.

Social walls are best filled with user-generated content and nothing provides content better than the social audience itself. The audience defines the trend for themselves and creates some of the most engaging posts for the brand to use for marketing. The use of UGC by the brand also strengthens the brand-user relationship.

Not just UGC, but more

Social aggregators are tools that help a brand achieve more than just user-generated content. In today’s age, when brands and businesses face fierce competition on social media and retail markets to “engage” the customer, a brand has to stand out in some way.

Today, the audience is very interactive on social platforms, and the same is the case with audience-brand interaction. Brands here should capitalize on the use of social aggregators to launch exciting campaigns, questions and answers, contests, surveys, etc. on social platforms to attract your audience flawlessly.

All brands have to develop strategies to create a meaningful and exciting campaign or contest for their audience in which rewards / vouchers or prizes of another nature can be promised, for example meeting a celebrity or famous MUA etc. Such contests must be presented with a specific hashtag and the audience must be asked to submit entries or participate by submitting social presentations using the hashtag.

In this way, a brand has two benefits. First, it launches its own campaign to engage the audience, and second, the brand is destined to receive a lot of authentic user content from its own customers (UGC).

Alice Lankester, CMO of friend2friend puts the combination of user-generated content and its adoption by brands in the best way we can imagine: “Using ‘authentic’ fan-created content that is dynamic and fresh is much more conversational and engaging than only relying on the content created by the brand. “

This sums up how social media aggregators are changing social media branding and marketing strategy.