Before learning about the importance of Alexa rank to your SERP rank, it’s crucial to understand what it really is. Basically, Alexa is kind of a new revolution among marketers as it is an intelligent personal assistant, developed by Amazon to compare the popularity or rank of your website relative to other sites. It is very popular among marketers for many years and the results it provides help marketers to know the online reputation of websites. It is a smart assist that saves the data of various websites and ranks them based on their popularity. Now that you know what it really is, then it’s time to dig into its importance. Let us begin.

• It is a great measure to compare websites and is mainly used to evaluate traffic, which is essential to increase the conversion rate.
• Your Google ranking may affect your Alexa ranking; therefore, it is important that you maintain your high position on the first page to get the expected results from your efforts.
• By showing how your website ranks by popularity, it makes it easier for you and other marketers to understand the real potential of your business.
• In addition, the increase in Alexa ranking can have a positive impact on increasing your website’s ranking among different search engines, which automatically attracts the flood of traffic and increases the conversion rate.
• The Alexa Rank generates a very positive impact on your company and your brand among the people and gives a boost to your credibility in the market.
• It measures all web pages and website traffic in the same way.

In short, it helps you understand where you really stand in the market and where you need to go. Also, from the above, it’s clear why Alexa rank matters to your SERP rank, so you should pay attention to it. Although the task of improving your website’s ranking on this popular smart personal assistance can be tedious, especially if you don’t know about marketing tactics. But the results it delivers in the end will take away all the stress and exhaustion. Every seller to make the distinctive position of his company must invest his time and manpower in it and it will surely improve the rank and conversion rate of his website.