As you spend time growing your network on Facebook, there is another avenue you can use to reach a wider audience: boost your posts. Simply put, this is a form of advertising that costs money, but is a quick (and more passive) way to reach more people in a short time.

Isn’t it enough to post daily on Facebook?

This answer depends on your end goal for your business. Posting and engaging on a daily basis will definitely grow your follower list, but try adding an improved post and examine the results. You can see better results.

A friend recently boosted a post totaling $ 30 and it generated $ 202 in sales. It was a “set it and forget it” process, and she set a monetary limit so as not to break the bank. But I was very satisfied with that result; so much so that it boosts the same publication again.

Why should you boost a post?

You’ve undoubtedly noticed a lot of changes to Facebook’s algorithms lately, and you’ve probably heard people complain about those changes. As a result, the organic reach of the business page (as opposed to paid ads) has drastically decreased. And you can’t depend on Facebook algorithms to get your posts seen, even if people have liked your page. So instead of taking a passive “I hope you see my posts” stance, you can be proactive and increase a post to avoid its questionable organic reach.

Enhanced posts also allow you to more precisely target your viewers, so you have full control of demographics (again, a highly proactive approach). You can set a certain geographic area as your goal and / or a specific age range. But the best part is that you can target people’s interests and that’s where you can reach your audience with niches. If you’ve thought carefully about the demographics of your target market, this step will be easy to complete.

Speaking of control: you are in control of how much you spend on this enhanced post, as well as the duration of the campaign. Theoretically, you could run a campaign for $ 1 per day (the daily minimum allowed). But the more you spend each day, the greater the audience you will reach.

How to create an enhanced post

Most importantly, you can only push a post from a business page, so if you don’t already have one set up, please do so first. Then follow these steps:

Step 1: choose which post you want to boost

This can be an existing post or you can write a new post. If you’ve been active on your page, you’ll even see recommendations for which posts to improve. The choice is yours, just think about the purpose of your enhanced post, then choose the most suitable post for your goal.

Step 2: choose your target audience

If you want to increase your name recognition, select your own demographics, geographic area (if relevant), age range, and interests. You can even create multiple audiences with different demographics by clicking the “Create New Audience” link.

Step 3: choose your budget and campaign duration

How much can you afford to spend each day? How many days do you want the boost to run? You will see that the “estimated reach” of Facebook increases as the amount of your budget increases. But remember, this is still an estimate, so make your decision based on what you can actually afford, rather than how many people might be paying attention to your enhanced post.

Step 4: Set up your payment, press the Push button and then analyze the results

Seeing the results of your push is exciting, because Facebook offers detailed logs for every push post. You’ll see your actual reach, as well as the number of clicks your post received. From there, you can determine if you received sales directly from this post or if you saw an increase in friend requests during this time period. See also the comments: the more the merrier.

Fortunately, Facebook has made boosting a post simple so, as you’ll see, it’s easy to understand. And after all the details are set up, you can get on with your day while your enhanced post works its magic to get your message out to a wider audience.