YouTube has become a dominant force on the web. According to comScore, in March 2008, 139 million US viewers watched more than 11.5 billion videos. YouTube has become one of the most viewed websites in a very short time. Google’s purchase of YouTube shows us how valuable YouTube is as a tool and the potential it has. YouTube videos are starting to appear in Google’s natural search engine results, surpassing the top spots. A properly optimized YouTube video can outperform sites like Amazon and EBay. This is an internet marketer’s dream tool and it is very easy to use. That is why you should properly optimize your YouTube videos.

A good starting point for YouTube optimization is to make videos that are short, sweet, and to the point. People want instant gratification, they don’t want to sit through a 30 minute video on how to use a cell phone headset. Videos should be limited to a few minutes to reduce production time, upload time, and download times. Have a script ready so you don’t mumble or stumble over your words. Record the video in the highest quality format you can. Crisp, clean videos will get more attention than grainy, hard-to-watch videos. Do not make private videos and always allow comments. This user interaction can help increase video views and move up the YouTube video rankings. Using annotations, text boxes on your video, can help you get your message across or promote your website or business. Make sure not to overuse annotations as they can become annoying and distract from the main purpose of your videos.

Since search engine spiders cannot read or understand videos, you should use text fields to optimize your videos properly. This means that doing keyword research and making sure your keywords appear in your video title, description, and tags is imperative to a successful YouTube marketing campaign. Maximize the amount of text you can have in these fields. More text means a better chance of finding someone and clicking on your video. Be sure to use original titles and descriptions; otherwise your video will be lost among the millions of videos with similar names. Original content is what YouTube wants to see. The more originality you add, the better you’ll do. You also want to have a username with your brand or website name on it so it’s easy to remember.

You have to put everything in perspective to increase views as the average video only gets a hundred views a year. According to YouTube guidelines, there are many factors that influence rankings and can help optimize your videos. These include the video title, description, tags, backlinks, comments, subscribers, ratings, playlist additions, flags, embeds, shares, video age, channel views, subscribers, views, and the quantity and quality of sites hosting or flagging your video. You want to interact on YouTube by watching other videos, commenting, subscribing, creating channels, and making friends. The interaction helps with viral marketing, where one person tells another about the video. This person tells five others and so on. Doing this will increase your video network and views. All of these factors contribute to ranking high for YouTube optimization.

If your video appears on an external website, you’ll want to make sure it’s relevant and appropriate to your video. Anytime your video is viewed from an external source, it still counts as a view, so keep posting your videos on blogs and other sites. Basically, you need links from external pages that lead to your YouTube videos. You want the links to have strong anchor text, which means that the link leading to the video contains keywords related to your video.

To increase your video views, subscriptions and favorites, you can send mass emails, place your video on your website and other websites, participate in the community, build a following, connect with other members, provide valuable content, participate in social networks . site(s. Basically, Web 2.0 created a heavenly place for video sharing. Your ultimate goal should be to get to the YouTube homepage on Featured, Most Viewed, Most Discussed, and Top Favorited videos.

You can submit your video to all major video sites at once using programs like Tube Mogul and Traffic Geyser. These software programs send your video to all the major video sharing sites for you, saving time and energy. Simply enter your video tile, description and tags and it will appear on all major video sharing sites. They offer analysis and tracking of your videos in one place, making it easy to analyze and modify your videos.

The best analytics would have to be the one provided to you for free, YouTube Insight. This will give you all the statistics and detailed information you could ask for. With Insight you can see how many page views you have, how popular you are, where people found your video, what country people are watching your video from, which sections of your video are most viewed and least viewed, and much more. . This statistical data should help you optimize your current video and plan future videos. There are many articles written about YouTube Insight and how to take advantage of it. I suggest reading up on these.

There is a program called video tube automators, which is designed to create hundreds of YouTube accounts so you can view, comment, subscribe and rate your own videos. This falls under the black hat area of ​​marketing and is seen as spam. This is unethical and can get your account permanently banned from YouTube.

Monetizing your YouTube videos is quite easy. You can easily set up your AdSense account according to YouTube so that you can start getting paid every time an ad is clicked next to your video. YouTube’s main source of revenue comes from the fact that it can display product reviews and sell features that cannot be described in words. Electronic devices are a perfect match for YouTube video reviews.